How often have you considered your fundraising efforts from the perspective of the donor? Have you ever thought about the journey a donor takes during their giving to an organization? It requires you to know your donors and lead them along the path to success. Participants will study the donor’s journey through the development cycle. You will learn how to identify and obtain prospective donors. There are specific steps to follow along the cycle that led from attention to interest to desire to action. You will also learn the excitement of a “no” and the frustration of a “yes”. Read that again! What role does gratitude play in their journey? This perspective will open your eyes and impact your bottom line!
Full Support for iOS ONLY: ICS and Google Calendar.